Panna Knock Out 2016 – Powered by Disney XD

Project

DisneyXD is a cool channel that makes content for a young target audience, including many boys. Dr. WOOOW! and Disney were joined together to create visibility among this target audience through street football.

To create a positive brand feeling among boys between 8 and 15 years old, Panna Knock Out advised Disney XD, one of the television channels of the Walt Disney Company. In 2016 and 2017, street football was used to enthuse young footballers about the Disney XD brand. DisneyXD got a fully branded tour bus with the specially designed “DisneyXD Skills Spot” and a “DisneyXD Panna Cage”. The tour bus not only attracted a lot of attention on the way, but once it arrived on the street football tournaments it was an absolute eye-catcher. Inside the bus children could chill and watch TV, outside the bus they could test their football skills against the world champion panna Jeand Doest. The Skills Spot was designed to give children a place to show a football trick. This was recorded, branded and sent to the participants. By placing the trick on social media, the children had to the possibility of winning various prizes. The offline activations were combined with online visibility.

Even more visibility was created by producing a TV Commercial for the KNVB Street football Games 2016. DisneyXD was present at the largest national street football event with the tour bus, pannacage and Skills Spot. Disney XD allowed itself to create TV awareness by deploying the street football players. In a flashy video with tough street football skills, viewers were called to visit DisneyXD at the KNVB Streetfootball Games in Rotterdam.

Facts

  • Imago van Disney XD versterkt
  • Herkenning gecreëerd op de verschillende evenementen
  • Positieve beleving van de doelgroep door in aanraking te komen met Disney XD