Disney is a channel that creates cool content for a young target audience, including many guys. We joined forces with Disney to create visibility among this target group through street football.
To create a positive brand identity with boys between the ages of 8 and 15, Panna Knock Out advised Disney XD, one of the television channels of the Walt Disney Company. In 2016 and 2017, street football was used to enthuse young footballers about the Disney XD brand. Four brand activities were organized at the fanzone of the Dutch national team and at the KNVB Straatvoetbal Games in 2016 in Rotterdam and in 2017 in Utrecht.