PUMA City Crews

Project

In 2018, our team went with a fully branded bus as ambassadors for PUMA under the name City Crews to more than 20 locations in The Netherlands and Belgium. In this bus you could find the latest shoe models such as the PUMA One, the PUMA Future and a Playstation 4. We went on training- and match days to many clubs to introduce youth with these shoes. All the kids had the chance to test a pair of these shoes a whole training or match for free.

PUMA searched for local retailers who could generate additional sales for PUMA and their shoe-line. In order to realize this, the collaboration with Aktiesport and PUMA was a fact. Easy Man and Mehdi Amri went to various stores of Aktie sport where we placed a panna field in front of the stores. All the shopkeepers could test the latest PUMA One and PUMA Future shoes in a 1vs1 match against the pannamasters.

Facts

  • 1250+ tests/introductions with the PUMA One en Future
  • Positive brand experience for our target group
  • Created traffic to local retailers